Why Solana Needs a Social Graph
We're letting social data slip through our fingers.
Solana has cultivated something unique: a culture of relentless consumer-first innovation. Instead of worrying about theoretical scaling solutions, Solana founders are busy building, testing, and iterating on products that millions of people actually want to use. This bias toward practical experimentation, combined with institutional-grade performance, makes Solana the natural home for the next evolution of social products.
While blockchains are inherently social, tracking transactions and interactions across global networks, a social layer is only as good as its ability to be read and used. By default, Solana – like any blockchain – treats users as a collection of transactions and token balances. We're building a revolutionary new internet with the social sophistication of an ATM machine.
At 3000 TPS, everything is social. Every swap, every mint, every bridge crossing is a potential connection point, a thread in the larger tapestry of onchain relationships. But this speed is a double-edged sword. So much happens so fast that without a social layer, users can't find signal in the noise. Fast feeds need social filters, and right now, we're letting rich social data slip through our fingers at the speed of Solana itself.
That's what we're solving with Tapestry. By storing social data directly on the Solana L1, we're fundamentally reimagining how social identity exists in the decentralized world.
A Collective Amnesia
Every time you open a Solana app, you enter as a stranger. Your previous interactions, relationships, and reputation might as well not exist. The current state of Solana's application ecosystem is a series of social amnesias.
Look around the ecosystem: Magic Eden and Phantom are building social profiles. pump.fun is creating user relationships. We're watching the same fragmentation that plagued Web2 play out in fast forward, with dozens of applications desperately trying to build their own isolated social silos. The conventional wisdom of building social features into individual applications isn't just inefficient—it's actively harmful, recreating Web2's biggest mistake: the fragmentation and privatization of reputation and identity.
Tapestry takes a radically different approach. By aggregating data from Farcaster, Lens, and ActivityPub – alongside our own native social graph – directly onto Solana's L1, we can create the digital nervous system for the entire Solana ecosystem.
The Power of a Social L1
Solana's unwavering focus on L1 scalability creates a unique opportunity: social data can live exactly where the value lives, creating one integrated layer for both financial and social capital. This isn't just an architectural choice—it's a fundamental bet on the future of blockchain architecture.
As Solana positions itself for mainstream adoption, we're approaching a critical inflection point. The next wave of users won't care about TPS or finality guarantees—they'll care about experiences that feel natural, connected, and meaningful. Without a robust social layer, we're asking these users to live in a digital world devoid of context, reputation, and relationships.
Tapestry's uniform data model doesn't just standardize social interactions—it enables an entirely new genre of applications that treat social context as a native primitive rather than an afterthought.
Storing social data on L1 might seem counterintuitive in an era obsessed with L2 scaling solutions. But it ensures that your social identity is as permanent, accessible, and censorship-resistant as your wallet balance. No more API keys to revoke, no more platforms to deprecate your access, no more building on shifting sands.
Solana's unique combination of speed, cost-efficiency, and composability creates the perfect foundation for social data. When every interaction costs a fraction of a cent and settles in milliseconds, social features can be as seamless as they are in Web2, but with all the advantages of decentralization.
Early adopters like Access Protocol, AllDomains, and Primitives aren't just using Tapestry—they're proving that integrated social context transforms user experiences from transactional to truly engaging.
By providing this essential social context layer, Tapestry transforms Solana from a high-performance blockchain into something far more valuable: a platform where digital identity, social relationships, and financial sovereignty converge. In doing so, it doesn't just solve today's problems—it opens the door to possibilities we're only beginning to imagine.
The future of the internet is social. We believe that future runs through Solana.
If you're a founder looking to build social features into your app or build a net-new social experience on Solana, we want to hear from you.