Stop Trying to Own the Social Graph
Stop Trying to Own the Social Graph
Forget building the next Facebook. That era is finished. We’re watching the collapse of digital fortresses that trap our connections for profit.
Tomorrow belongs to those who enable connections, not those who “own” them.**
Social media breakthroughs never came from controlling content but from reimagining interaction. TikTok transformed consumption patterns. Quote tweets created conversation layers where none existed before. Monetization happened by gating access to the social graph, but when people are building at AI-speeds, that’s not only impossible, but *fundamentally stifling innovation.
Each new platform forces users to rebuild from nothing—a crippling inefficiency that becomes impossible as AI accelerates development cycles beyond recognition. This fragmentation isn’t just bad business—it betrays the human foundations these apps are built on. We’ve built systems that reduce people to addresses and accounts, stripping away context with every new login.
The social graph isn’t optional—it’s essential infrastructure.** Trading platforms that recognize your network surface meaningful signals. Marketplaces that understand your history deliver relevant discoveries. Games that know your connections create better experiences.
What matters isn’t ownership but access. The winning approach won’t lock data away but make it universally available. This means aggregating connections into one comprehensive graph with integration so seamless developers can’t afford to ignore it.
As AI enables instant, purpose-built applications for specific moments, relationships need permanence while applications become temporary and contextual.
The future isn’t platforms that monopolize connections but infrastructure that liberates them. It’s not about digital destinations but portable identity—across ever-changing experiences where applications fade, but your evolving social presence remains.
That’s Tapestry.