How SSE Used Viral Trade Feeds and Copy Trading to 100x Volume
A community-driven explorer that proves social infrastructure can make it easier to discover trades to make.
The Problem: I Don’t Know What to Trade Next
Let's be real – using block explorers is a painful experience. You find a promising token, paste the deployer's wallet into Solscan, and... what do you see? A bunch of random letters and numbers that tell you absolutely nothing about whether this person is legit or a serial rugger.
You're trying to research a project but end up with 15 tabs open: Solscan for transactions, Twitter for sentiment, Discord for alpha, and three different portfolio trackers. By the time you piece everything together, you've either missed the pump or talked yourself out of a good play.
We've moved beyond the "ape first, ask questions later" era, but our trading infrastructure hasn't kept pace. The information gap between connected traders and everyone else continues to widen.
SSE's Big Idea: It’s Easier to Trade if I Can Copy My Friends and Good Traders
Enter Solana Social Explorer (SSE). Instead of building another boring block explorer, our team asked a simple question: what if wallet addresses showed you the actual humans behind them?
You can create a profile, follow other users, and track their swaps, token holdings, and other onchain social profiles. Beyond being an explorer for Solana tokens, wallets, and transactions, we also want this to be THE hub for Solana social.
SSE took the bold step of integrating Tapestry's social infrastructure directly into a block explorer. Now when you look up a wallet, you don't just see transaction history, but you also see their Farcaster profile, Twitter handle, bio, followers, and trading patterns all in one place.
The Magic: Tapestry Integration
SSE's secret sauce is Tapestry's Identities API. With just a wallet address, SSE pulls together:
Farcaster profiles and social connections
Twitter handles and bios
Domain names and usernames across onchain platforms
Follow relationships and social context
Trading history with human-readable context
Instead of seeing "7xKj9...8mN2" you see "DegenTrader69 | Farcaster OG | 2.5k followers | Last trade: $BONK 2 hours ago."
Let’s break it down:
Smart Wallet Profiles
The Feature: When you search any wallet address, SSE instantly transforms it into a rich social profile with bio, followers, trading history, and cross-platform identities.
How Tapestry Powers It: The Identities API takes a single wallet address and resolves it across 15+ platforms. One API call returns Farcaster profiles, Twitter handles, domain names, and social connections—all the context you need to understand who you're looking at.
Why It Matters: Instead of seeing anonymous addresses, you see "Crypto influencer with 5k followers who's been trading memecoins for 2 years." Game changer for due diligence.
Social Trading Feeds
The Feature: Follow wallets and see their trades in a personalized feed, complete with social context about what they're buying and why the community cares.
How Tapestry Powers It: The Following Activity API tracks social relationships and surfaces trading activity from people you follow. It combines transaction data with social signals to create feeds that feel like Twitter but for trades.
Why It Matters: You can follow successful traders and see their moves in real-time, with full social context about their reputation and strategy. No more hunting through Discord for alpha.
Community-Driven Discovery
The Feature: Discover new traders and projects through your social network. SSE suggests wallets to follow based on who your connections are watching.
How Tapestry Powers It: The social graph APIs analyze your follow relationships and cross-reference them with trading patterns to suggest relevant wallets and trending projects within your network.
Why It Matters: Instead of random recommendations, you discover opportunities through people you actually trust. It's like having alpha leak through your social connections.
What Makes It Actually Work
Real Utility
While the Tapestry team didn’t launch the $SSE token, we quickly discovered what a powerful tool it could be to align incentives between the product’s success and the community.
Users who pay their trading fees with $SSE receive a substantial 50% reduction in costs. This creates a clear economic incentive that drives both token acquisition and retention. Unlike many projects where token utility feels forced, this discount represents a straightforward value proposition
Hold $SSE, pay half the trading fees. Simple.
Community-Driven Development
By giving early supporters a stake in the platform's success, SSE effectively crowdsourced both quality assurance, feedback, and marketing. When a user discovers a bug or suggests an improvement, they're potentially increasing the value of their own holdings.
Token holders became beta testers, bug reporters, and evangelists all at once. When your bag depends on the product working well, you're incentivized to actually help make it better.
The All-in-One Approach
SSE is an all-in-one trading and social platform built on Solana by Tapestry. It combines a blockchain explorer, DEX aggregator, social graph, wallet tracker, and more into a single dashboard
Why juggle multiple tools when you can trade, explore, and socialize in one place?
What Changed
For Traders
Before SSE: "Who deployed this token? Let me check Solscan... then Twitter... then ask in Discord..."
After SSE: Look up the wallet, instantly see their full social profile, trading history, and reputation.
For the Community
SSE demonstrates a working model where token incentives drive actual product adoption. The results speak for themselves: SSE has built an engaged community of users who interact with the platform daily, provide quality feedback, and actively promote the product
The platform turned speculators into stakeholders and users into builders.
The numbers back it up: SSE achieved 74.6% D7 transacting user retention and $1.46M in staking volume, proving that when you align community incentives with product value, people actually stick around.
For Solana
Solana provides unmatched speed for transactions, but has lacked the social infrastructure to match. We can execute trades instantly but still spend too much time establishing basic trust
SSE filled a critical gap: making Solana's technical speed match social speed.
The Real Innovation
Markets are inherently social systems. We've designed tools that ignore this fundamental reality, treating markets as purely technical when they're networks of human relationships
By acknowledging that every trade is ultimately between people, SSE created something that feels fundamentally different from traditional crypto tools.
The Takeaway
SSE shows that the future of crypto tools isn't just faster or cheaper—it's more human. By leveraging Tapestry's social infrastructure, they created something that feels less like using a database and more like hanging out with people who happen to trade crypto.
When capital moves at Solana speed, reputation and trust signals should be just as fluid.
In a space obsessed with "number go up," SSE built something that makes the numbers mean something. And the community responded.