Why Onchain Markets Are Starting to Look Like Social Feeds
As real-world assets move onchain, markets are evolving into interactive, social ecosystems. Tapestry is building the infrastructure to power this shift on Solana.
For most people, stocks are the quintessential asset.
Long before crypto, Robinhood, or Discord servers filled with degens, millions of people were buying shares of companies they cared about. Apple, Ford, Nike, Facebook. These companies dominate the headlines. More people follow these companies than follow crypto as a whole. And yet, capital markets have never reflected that social energy.
That’s changing. Fast.
Tokenized real-world assets (RWAs) like stocks, treasuries, real estate are starting to move onchain. They’re being wrapped into tokens and traded on Solana 24/7. Lots has been said about Internet Capital Markets, but what really happens when equities trade on the same rails as memes, money, and messages?
At Tapestry, we’re building the social infrastructure that makes this possible.
The Attention is Already There
Crypto has always struggled with the cold start. New tokens mean new narratives. They’re not only hard to understand, but most tokens don’t really have any intrinsic value. People are trading slop.
Not so with RWAs.
These companies already have our attention. Not just traders or founders, but entire industries of analysts, customers, employees, and everyday users. There’s no need to invent a story around $TSLA or $AAPL. We’ve been telling those stories for decades.
Now imagine that cultural relevance made tradable. Imagine it running 24/7, onchain, with real liquidity and global access. Suddenly, capital markets start to look less like CNBC and more like Reddit and TikTok.
Markets Are Becoming Social Feeds
Now, what happens when we can see who owns what? When our social graph and our trading graph merge?
We get something new. Something powerful.
Copy-trading becomes native: follow your favorite analyst, trader, or creator, and mirror their portfolio in one click.
Influence becomes legible: leaders in a community are provably committed.
Consumer fandom turns into capital: the top 1,000 Nike sneakerheads can prove it, and get access, perks, or even dividends to match.
And that’s just the beginning.
With tokenized equities and public social graphs, the internet starts to price itself in real-time.
Tapestry Makes It Possible
At Tapestry, we’re building the connective tissue between financial assets and social behavior. The “context layer” for Solana’s Internet Capital Markets.
Here's how:
1. Universal Aggregation
We bring together social signals from everywhere – Farcaster, Twitter, Discord, onchain actions – and make them queryable. Every cast, comment, follow, and vote becomes part of a shared state. Developers can pull sentiment, narrative velocity, or user reputation with a single call.
2. Composable Reputation
Markets aren’t just about price, they’re about trust. We make that trust legible and programmable. Traders can build reputation over time. Protocols can weight votes, strategies, or payouts by social context. Reputation becomes portable capital.
3. Agent-Ready Memory
The next wave of apps won’t be built by hand, they’ll be spun up by agents. But those agents need memory. Not just private notes, but public context. Tapestry gives them that: a shared, structured memory layer that makes social behavior legible across apps, chains, and interfaces.
Markets are Media
The capital markets of the next decade won’t look like Wall Street. They’ll look like group chats with order books. Like live feeds of sentiment, ownership, and action. Markets are a new form of media.
Because markets have always been social, we just lost that truth in the transition to digital. With tokenized RWAs and the right infrastructure, we’re peeling back the layers of the market. Tapestry is here to make that happen.
Solana is the only place this works. It has the speed, scale, and composability to collapse trading, reputation, and conversation into one stack.
Let’s bring every investment and trade onchain, and watch what happens when markets become media.